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Build a highly successful
company that matters.

Optimal Impact is a values-driven professional services company creating transformational growth for scale-ups like yours. We work with leaders to implement growth systems that align their plans, people, and execution and build highly successful companies that make an impact for good in the world.

Optimize Growth. Maximize Impact.

We multiply the impact of scaleups through systems we right-size to your company's stage and ambition. You'll maximize your impact while investing wisely.

Serving purpose-driven companies with room to grow.

We work with visionary CEOs and founders who have achieved product-market fit with $5 to $100 million in revenue and who have ambitious goals to scale their companies and their impact.

Our style and values

We equip you and teach you how to fish so that your team can seamlessly own it when you're ready.

We value

Purposeful, profitable growth

Integrity and transparency

Collaboration and teamwork

We build strong systems that scale.

Your company operates as interdependent systems. Each stage of growth requires foundational systems appropriate to your current scale and goal. We can help you implement the right optimal growth systems at the right time to optimize your growth.

Our player-coach model

We can coach your team through the heavy lifting or fully execute key initiatives for you. Our skilled Growth Advisors bring expertise in bottom line and top line roles including finance and accounting, operations, marketing, sales and strategy.


Pete Skalla

Managing Partner

Focus: Finance, Operations, Growth Strategy

Pete is a company builder with a track record of galvanizing breakout growth. In CFO and COO roles, he aligns teams through purpose, visibility, and ownership to move mountains while simplifying processes. When not collaborating with teams to execute growth strategies, you can find Pete taking long walks with his wife or on a trail run in a nearby canyon.



Larry Macfarlane

Partner

Focus: Growth Strategy, Marketing, Sales

Larry is a serial entrepreneur and marketer with an extended track record of successful startups, business turnarounds and exits. He creates growth through breakthrough strategies, effective marketing and sales, and high-performance team building. Making complex things become simple is among his superpowers. Larry is an avid outdoorsman and runner.



Greg Armstrong

Associate

Focus: Big Data



James Anson

Associate

Focus: Supply Chain, Operations, Manufacturing


Acknowledgments

We are indebted to Ash Maurya, Randy Hales and Craig Gygi for the impact of their thought leadership. We view Ash's Lean Canvas as a fundamental improvement on Alex Osterwalder's Business Model Canvas and the best strategy framework for startups to $200 mil. revenue scaleups. Randy's insights on "value engineering levers" helped us streamline the nine panels of the Lean Canvas to the four fundamental elements of a business model, laying the groundwork for our Growth Formula. And Craig's Lean-inspired definition of the Operations function as value delivered to customers has been a guide to our thinking on aligning companies for serious growth.

Let’s grow together. Take the 2x challenge.

Let us show you how your company can profitably double its revenue faster than you thought possible.

Schedule a Zoom meeting now