Optimal Impact Growth Assessment™

Our product addresses an important, painful problem of our customers and solves it uniquely well.

Our customers feel they receive outstanding value for their money.

We serve a large market and have space for many years of high growth before saturation.

Our sales channels reach all our target customers in a way that meets their buying preferences and support needs.

Our target customers find us easily when searching for specific solutions and while looking for related information.

We convert a healthy portion of leads to customers with a reasonably short sales cycle.

Our sales channels are efficient, with a reasonable cost of selling.

Our brand has a great reputation. Customers think well of us before, during, and after purchasing and proactively recommend us.

Our brand resonates with our ideal customers. The more they experience it, the more they want to buy from us rather than our competitors.

Our brand has has extensive reach that precedes us to our target customers and significantly facilitates our first sale.

Our team understands our brand and are effective brand ambassadors in everything they do for us.

Delivering a consistently great customer experience is our company's central obsession.

Our culture embraces visibility. We actively seek to surface problems so we can solve them.

We excel at building effective, scalable processes that enable us to systematically deliver ever increasing value to our customers.

Our Finance team provides accurate, timely and insightful financial reporting by the 10th of every month, helping us make good decisions rapidly.